Adidas 'BLAH BLAH BLAH'

As research partners on Adidas' 'First Never Follows' worldwide campaign series, we conducted an extensive footage search in-line with the agency's vast content needs.

Our search focused on football performance and non-performance footage, including players, goals, crowds, fans, managers, stadiums, celebrations and moments of adversity. We also reviewed content on UEFA's legacy platform, and footage from Fifa and various third party news, entertainment and footage outlets during our extensive search.

“Each film provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season. It sees the players from the six global superpower clubs explain that they’ll do their talking where it matters the most, out on the pitch.”