Burger King 'Born to be Flame Lovers'

To celebrate the 70th anniversary of its flame-grilled taste, BURGER KING France launched this campaign showing babies marvelling at their birthday cakes, and inevitably being drawn to the candle flame in front of them. The campaign is made entirely of user-generated videos, proving that we were all “Born To Be Flame Lovers”.

As per the brief, we sourced video assets from around the world for this project. From licensors and directly from creators and copyright owners. Once the agency decided which assets they wanted to use, we negotiated for and secured the rights and permissions needed to facilitate the commercial use of these user-generated video assets for Burger King.