Clarks 'From Rats to Rudeboys - Major Stitch & The Rudeboys'

BBH produced four films to celebrate the history of Clarks' Desert Boot brand, and how it inspired different characters from ‘subculture’ movements for Clarks.

For this interactive documentary we sourced and licensed footage and imagery of the Jamaican reggae icon Major Stitch and The Rudeboys, and rude boy subculture, to bring this story and campaign to life.