Clarks 'From Rats to Rudeboys - Nathan Clark and the Clarks Desert Boot'

BBH produced four films to celebrate the history of its Clarks Desert Boot brand, and how it inspired different characters from ‘subculture’ movements for Clarks.

For the first digital campaign we were asked to source footage and imagery of Nathan Clark, the Clarks’ pioneer who invented the Desert Boot after being inspired by a suede and crepe boot when stationed with the British army in Burma.

We also sourced content for the following three digital campaigns: 'Major Stitch & The Rudeboys', 'Steve Barrow and The Mods', and 'Bruno Barbey & Paris '68''.