EDF Energy '2 Clicks to Save Today, Save Tomorrow'

Euro RSCG wanted to produce an advert for EDF Energy that was made from 'recycled' assets to highlight their commitment to reducing carbon emissions.

As the lead research, clearance, and licensing partner on the project, we sourced a wide range of footage for the campaign. This included predominantly stock assets from various libraries, as well as high-profile material from film and TV studios, copyright holders, and IP owners such as Felix, the Daleks, and Disney.

Once the team selected the assets, we secured the necessary licences, rights, and permissions to facilitate the commercial use of the IP, video content, images, and likenesses, bringing EDF’s ‘green campaign’ to life.

Our extensive experience allows us to expertly navigate the complex clearance and licensing process, guiding our clients to deliver standout creative work.