Guinness 'The Story of John Hammond'

To coincide with Guinness' John Hammond 'Mad of More' TVC, we created this online film for Guinness in three weeks. The film further explores the man behind the story who, 'Opened ears to jazz. And eyes to prejudice'. We sourced and licensed content from various sources to bring this campaign to life.

Hammond developed a burning passion for music of black origin and broke the rules which aimed to separate black and white people by talent-scouting in the bars of Harlem – often as the only white man in the room.

He ended up signing artists such as Billie Holiday, Count Basie and Aretha Franklin to Columbia Records – championing black and white musicians working together.