The campaign from LinkedIn and UEFA highlighted the importance of role models in women's football, and helping women in achieving their goals. In the campaign Carol Thomas walks 30 miles from Crewe to Old Trafford, retracing the steps she took in 1984 when she led England to their first European final.
As the research and licensing partner on the project, we were responsible for sourcing the archive footage, helping to bring Carol's story and this campaign to life.