Ziina 'Impatience Is a Virtue'

We were asked to source and help clear a list of progressive historical icons and visionaries from the Middle East for this campaign. We identified over 80 subjects during the course of our exploratory search for the client to choose from, before working with the BA team at We Are Pi to secure the necessary rights and permissions to bring this campaign to life.

The film’s visuals draw from traditional Arabic art, employing an "Arabesque" motif to blend past and present. The film is an ode to the ones who refuse to sit still—the business owners, the creators, the visionaries. Their impatience isn’t a flaw; it’s the spark that drives progress.