BoyleSport 'Rain'

Above & Beyond approached us with a mood film that their client loved - and wanted to recreate as their upcoming campaign.

One of the biggest challenge was finding licensable like-for-like shots that didn't portray the sport as dangerous, given the adverse weather conditions. Sports content licensing is complex and challenging, thankfully our expertise and strong industry relationships helped us secure the rights, bringing the campaign narrative to life.

The campaign dramatises the impact of rain and shows how, when it comes to great sporting events, rain doesn’t care. To some, rain is a positive, for others it’s a nightmare. So, while rain might not care, the person placing the bet should.

On of our 2024 Focal Award entries, this campaign was shortlisted for, Best Use of Footage in an Advertising or Branded Content category.