'Stay Home, Stay Safe, Stay Connected' went on to drive the highest NPS scores that Virgin Media had seen in years, and firmly put the original challenger brand back in the hearts of the UK public.
As research and clearance partner on this campaign we sourced content from around the world for it, from third parties, libraries, creators and social media bringing this powerful UCG-powered creative campaign to life. This was the UK's first user-generated campaign, celebrating connecting with the people you loved during the nationwide lockdown.
We have been at the forefront sourcing, clearance and facilitating the commercial use of user-generated, trending and viral video since the social media network boom began!